Ignite helps companies improve the volume, quality, consistency and cost-efficiency of its lead generation. This can be through auditing, bench-marking and providing advice around internal campaign activity but it can also be through the provision of a number of delivered services.
We have built relationships over 30 years with a number of marketing agencies providing data, data services, email and telephone services and on-line and off-line events.
We can make the introduction, we can manage a selection process, and we can manage the service provider for you post selection to ensure objectives and targets are met And we can make sure there is integration both with internal marketing activity and with the requirements of sales.
At Ignite we arrange a service tailored exactly to your requirements but here are some of the possible activities to consider for managed out-sourcing.
- Data purchase to top up or to start campaigns in a new area
- Building niche prospect databases from scratch as a marketing asset for the business
- Data Maintenance (updating and adding contacts, mending email bounces)
- Data Cleansing & Enhancement. Updating and adding contacts and email addresses
- Profiling and Qualification to identify current sales opportunities and those prospects worthy of longer term nurturing
- Handling, qualifying and distributing in-coming enquiries
- On-going nurturing of inbound enquiries until sales ready
- Email campaign set up and management
- Profiling and Qualifying prospect data
- Telephone Appointment Generation
- Integrated campaigns involving mail, email and telephone
- Event management and attendance
- Mystery Shopping Testing and benchmarking competitor lead generation and customer service activities
- Customer and Market Surveys Market surveys to learn more about new market opportunities Customer usage and satisfaction surveys