Ignite helps companies improve the volume, quality, consistency and cost-efficiency of their lead generation.
Lead Generation Options
Most companies undertake their lead generation activities in-house to some degree Marketing teams may be organising email or telephone campaigns, or on-line or off-line events Enquiries requiring further qualification may be coming in from the company's web-site and from social media campaigns.
Sales teams may be charged with generating their own new business opportunities as well as perhaps looking after a portfolio of existing customers.
Channel and Proposition Choice
Trying to decide what campaigns to run, through what channels, with what proposition to what audience, and when, is a challenge especially without the benefit of knowing how your company compares to the propositions and activities of others in your sector. What does 'good' look like We use our experience of many companies lead generation activities and results across many different sectors to help bench-mark our client's performance, make recommendations and manage improvement.
Some of the areas we are involved in are shown below but we tailor our service to the specific needs of each client.
Lead Generation Performance Audits & Workshops
We provide a number of short, sharp tailored audits and workshops to provide insight and help improve lead generation for your business.
- Benchmark your results against similar external organisations and agencies
- Mystery shop your competitors' marketing and customer service activities
- Create & monitor a Lead Generation Improvement Plan
- Workshop to identify the best proposition and match to target audience and data
- Draw up a requirements specification for your CRM system
- Help select a CRM system provider
- Create a data build and data maintenance procedure for your CRM system
- Source additional data
CRM Systems and Marketing Data
- Independent performance audit and improvement plan for your internal telemarketing team
- Script development and enhancement
- Training. Agent and Team Leader training modules
Telephone Team Performance
- Running a selection process for an external telemarketing or digital agency
- Independent audit of an external telemarketing or digital agency
- Benchmarking an internal telephone team against an external resource
- Monitor and critique the performance of an external agency to keep them on their toes and improve performance